What are Online Insurance Aggregators?
Online insurance aggregators are platforms that collaborate with multiple insurance companies to offer a wide range of insurance policies on a single website or app. They allow users to compare different plans based on various parameters like premium, coverage, features, and benefits, helping them make informed decisions.
Top Online Insurance Aggregators in India (as of May 2025):
Based on market presence, user reviews, and features, some of the leading online insurance aggregators in India include:
- Policybazaar: One of the oldest and largest aggregators, offering a wide range of insurance products (life, health, car, bike, etc.) from numerous insurers.
- Coverfox: Focuses on providing a user-friendly interface and aims to simplify the insurance buying process with a mix of technology and human assistance.
- InsuranceDekho: Another popular platform with a broad range of insurance options and a focus on quick policy issuance and customer support.
- ACKO General Insurance: While also an insurer, ACKO operates with a strong digital-first approach and allows comparison of other insurers’ products alongside their own.
- Digit Insurance: Similar to ACKO, Digit is an insurer with a tech-driven platform that facilitates comparison.
- Turtlemint: Stands out by combining technology with a network of advisors, offering both online comparison and offline assistance.
- Ditto Insurance: A relatively newer platform that focuses on providing unbiased advice through expert advisors and aims for a spam-free experience.
- OneInsure: Known for its claim support services and aims to provide end-to-end assistance throughout the policy lifecycle.
- Paisabazaar (for loans & insurance): While primarily known for loans, Paisabazaar also offers a platform to compare insurance policies.
Comparison of Key Features:
| Feature | Policybazaar | Coverfox | InsuranceDekho | ACKO | Digit | Turtlemint | Ditto Insurance | OneInsure |
|---|---|---|---|---|---|---|---|---|
| Range of Products | Wide (Life, Health, Car, Bike, Travel, etc.) | Wide (Health, Car, Bike, Term Life, etc.) | Wide (Health, Car, Bike, Term, Travel, etc.) | Car, Bike, Health, Travel (also lists others) | Car, Bike, Health, Travel (also lists others) | Wide (Life, Health, Car, Bike, etc.) | Health, Term Life | Wide (Health, Life, Car, Bike, etc.) |
| User Interface | Generally user-friendly | Clean and intuitive | User-friendly with easy navigation | Simple and direct | Simple and direct | User-friendly with advisor support integration | Clean and focused | User-friendly |
| Comparison Tools | Comprehensive side-by-side comparison | AI-powered suggestions, clear comparisons | Easy comparison of features and premiums | Highlights key differences | Highlights key differences | Algorithm-based suggestions | Clear explanations for comparison | Detailed comparisons |
| Expert Advice/Assistance | Online chat, customer support | Online chat, advisors available | Customer support, relationship managers | Limited direct advice | Limited direct advice | Strong focus on advisor-led guidance | Focus on expert IRDAI-certified advisors | Focus on personalized recommendations |
| Claim Support | Claim assistance available | Claim assistance available | Claim assistance available | Fast claim processing (for their own policies) | Fast claim processing (for their own policies) | Dedicated claim assistance team | Lifetime claim support | Strong focus on claim support |
| Discounts/Offers | Often provides insurer-specific discounts | May have exclusive deals | Often provides deals and offers | Competitive pricing for their own products | Competitive pricing for their own products | May have specific offers | Free consultation, unbiased advice | May have bundled offers |
| Mobile App | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Transparency | Generally transparent | Aims for clear explanations | Provides detailed policy information | Transparent for their own products | Transparent for their own products | Aims for transparency | Focus on clear and unbiased information | Aims for transparency |
Export to Sheets
Pros of Using Online Insurance Aggregators:
- Convenience: Compare multiple policies from different insurers in one place, saving time and effort.
- Wide Range of Options: Access a vast selection of insurance plans to find one that best suits your needs and budget.
- Transparency: Often provide side-by-side comparisons of features, coverage, and premiums.
- Competitive Pricing: Aggregators can sometimes offer better deals or discounts due to their
