Understanding Ex-Showroom Price and On-Road Price: What You Need to Know

Understanding Ex-Showroom Price and On-Road Price: What You Need to Know

Understanding Ex-Showroom Price and On-Road Price: What You Need to Know

When buying a new vehicle, one of the most confusing aspects for many consumers is the pricing structure. You may have come across terms like Ex-Showroom Price and On-Road Price, but what do they really mean? Why is there such a huge difference between the two? And which one do you actually pay?

In this in-depth guide, we will break down these two critical components of vehicle pricing, help you understand their differences, and show you what additional costs to expect when purchasing a car or a bike in India.


Table of Contents

  1. What is Ex-Showroom Price?
  2. What is On-Road Price?
  3. Key Differences Between Ex-Showroom and On-Road Price
  4. Components Included in On-Road Price
  5. Factors That Affect the On-Road Price
  6. Why Ex-Showroom Price is Highlighted in Ads
  7. Hidden Charges You Should Know
  8. How to Calculate the On-Road Price Accurately
  9. Online Tools and Resources
  10. Tips for Buyers to Make Informed Decisions
  11. FAQs
  12. Final Thoughts

1. What is Ex-Showroom Price?

The Ex-Showroom Price is the price at which a vehicle is sold by the manufacturer to the dealer, including the manufacturer’s profit margin, dealer’s profit margin, and Goods and Services Tax (GST).

In simple terms, it is:

Ex-Showroom Price = Factory Price + Manufacturer’s Margin + Dealer’s Margin + GST

This price does not include:

  • Road tax
  • Registration charges
  • Insurance
  • Additional accessories
  • Handling charges

This is the price you will often see on billboards and official car websites because it’s lower and more attractive to consumers.


2. What is On-Road Price?

The On-Road Price is the total cost that you actually pay to drive the vehicle out of the dealership. It includes everything you need to legally and safely use the vehicle on public roads.

On-Road Price = Ex-Showroom Price + RTO Charges + Road Tax + Registration Fees + Insurance + Handling + Optional Add-ons

This is the final payable amount, and it can be significantly higher than the ex-showroom price, sometimes up to 15-20% more depending on the vehicle and location.


3. Key Differences Between Ex-Showroom and On-Road Price

CriteriaEx-Showroom PriceOn-Road Price
Includes GSTYesYes
Includes Registration ChargesNoYes
Includes InsuranceNoYes
Includes Road TaxNoYes
Final Payable PriceNoYes
Displayed in AdsYesRarely

4. Components Included in On-Road Price

To fully understand why on-road prices are higher, let’s explore what it includes:

A. Road Tax and Registration Charges

These are mandatory and are paid to the Regional Transport Office (RTO). The rates vary from state to state and depend on:

  • Vehicle segment (two-wheeler, car, commercial)
  • Fuel type (petrol, diesel, CNG, electric)
  • Engine capacity
  • Vehicle price

B. Insurance

This includes third-party liability insurance (mandatory) and own-damage insurance. The premium can vary depending on:

  • Vehicle model
  • City of registration
  • No Claim Bonus (NCB)
  • Add-ons like zero depreciation, roadside assistance, etc.

C. Handling Charges

Some dealers include handling or logistics charges for transporting the vehicle from the stockyard to the showroom. However, these are often considered unethical or illegal.

D. Extended Warranty or Accessories

Dealers may also add optional costs for:

  • Extended warranty
  • Car accessories (seat covers, infotainment system)
  • Anti-theft devices
  • Teflon coating or ceramic polish

5. Factors That Affect the On-Road Price

Here are some factors that determine how much your on-road price will vary:

a) State of Registration

Different states levy different road tax percentages. For instance, a car in Karnataka may have a higher tax than the same model in Delhi.

b) Vehicle Segment

Luxury vehicles or higher-end models attract more tax and insurance premium.

c) Fuel Type

Some states offer tax incentives on electric vehicles (EVs) and CNG vehicles.

d) Usage Type

Personal vehicles and commercial vehicles have different tax and registration rates.


6. Why Ex-Showroom Price is Highlighted in Ads

Ever noticed that promotional ads usually say: “Prices start at ₹6.99 lakh (Ex-showroom)”?

That’s because the ex-showroom price is significantly lower and thus more appealing. It helps manufacturers and dealers advertise a more competitive price point. Unfortunately, this often misleads customers into believing they’ll be paying this amount, which is rarely the case.

Always ask for the on-road price quote before making any decision.


7. Hidden Charges You Should Know

Some dealerships may try to add hidden costs that aren’t mandatory:

  • Depot or logistics charges: Often inflated or unjustified
  • Compulsory accessories: Dealers may insist on bundles
  • Optional insurance: You are free to buy insurance from any provider, not just the dealer

Pro Tip: Always ask for a breakup of the on-road price and compare quotes from multiple dealers.


8. How to Calculate the On-Road Price Accurately

Here’s a step-by-step example of calculating the on-road price for a car with an Ex-Showroom Price of ₹10,00,000:

ComponentAmount (₹)
Ex-Showroom Price10,00,000
Road Tax (10%)1,00,000
Registration Fees6,000
Insurance35,000
Fastag600
Handling Charges5,000
Accessories (optional)10,000
Total On-Road Price11,56,600

This figure gives you the real cost you need to budget for.


9. Online Tools and Resources

Several car comparison websites and mobile apps can help you calculate the on-road price:

  • CarDekho – Offers city-wise on-road pricing
  • ZigWheels – Detailed breakdown including insurance
  • CarWale – Compare multiple variants and get final price
  • Official brand websites – Many brands now show total cost

10. Tips for Buyers to Make Informed Decisions

  1. Always ask for On-Road Price before signing any documents.
  2. Compare insurance premiums from third-party portals; don’t rely solely on dealer-provided policies.
  3. Negotiate accessories and extra charges. Many are optional and overpriced.
  4. Understand tax structure of your state.
  5. Watch for discounts on ex-showroom price during festive seasons.
  6. Check RTO tax slab if your car is near a price slab cut-off (e.g., ₹10 lakh slab).

11. Frequently Asked Questions (FAQs)

Q1. Can I buy a car at the ex-showroom price?

No. To legally drive it on the road, you must pay for registration, road tax, and insurance.

Q2. Is it cheaper to register in another state?

Possibly, but it involves complex legal procedures, NOCs, and verification. Avoid unless you’re relocating.

Q3. Can I buy insurance from outside instead of the dealer?

Yes. You can buy from any IRDAI-approved insurer. It’s often cheaper online.

Q4. Why is the on-road price different in different cities?

Because of variations in RTO charges, road tax, and insurance premiums based on region.

Q5. Are handling charges legal?

According to guidelines, they are not. You can dispute unjustified charges with the dealer or consumer forum.


12. Final Thoughts

Understanding the difference between Ex-Showroom Price and On-Road Price is crucial before purchasing any vehicle. While the ex-showroom price might look tempting, the actual on-road price is what will hit your wallet.

By learning to decode these prices, asking the right questions, and comparing deals, you can avoid hidden costs and make a more informed, financially sound decision. So, the next time you walk into a dealership, don’t just ask “What’s the price?”—ask “What’s the on-road price, and what does it include?”


If you found this guide helpful, don’t forget to bookmark it and share it with friends or family who are planning to buy a new vehicle soon!


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